Friends With Benefits (fwb) brought 25 of our influencer members together for a poolside takeover at The Lafayette Hotel, San Diego’s most talked-about summer hot spot. The historic pool, lined with retro cabanas and palm trees, set the stage for a day of style, sunshine, and high-impact content creation.

Every attending creator was gifted a new Edikted bikini to wear during the shoot. With feminine colors, flattering cuts, and trend-forward designs, fwb and Edikted worked together on a mutually agreed-upon linesheet for members to pre-select swimwear from to ensure an aesthetically cohesive shoot.

The gifting wasn’t just a perk—it was a collaboration. Members styled their suits poolside and posted in real time, tagging @edikted and driving organic buzz across Instagram and TikTok. With 25 influencers sharing fresh content simultaneously, Edikted’s swimwear flooded feeds and stories, turning The Lafayette into a live, sun-soaked lookbook.

The Location: The Lafayette Hotel Pool + Cabana

FWB reserved a private cabana—the most coveted location at The Lafayette—to serve as our creative hub. Here, members could switch looks, coordinate shots, and enjoy refreshments between takes.

The pool itself was the perfect backdrop of our Edikted shoot: every shot included turquoise water, vintage architecture, or playful prints.

The Content: Professional Photo + Video Assets

To make sure no detail was missed, FWB brought in a professional photo and video team. The goal was to give both Edikted and our members an asset library that could live far beyond the event day.

Deliverables included:

• High-resolution stills perfect for in-feed posts and campaigns
• Short-form vertical video optimized for TikTok and Reels

This approach gave Edikted premium, brand-safe visuals while giving our creators weeks of ready-to-post content.

Why it Worked

• Brand Alignment: Edikted’s youthful, edgy swimwear perfectly fit the aesthetic of our FWB community and the retail interests of our member’s followers.
• Real-Time Impact: Immediate tagging and posting created same-day brand visibility.
• Evergreen Value: Professional content meant Edikted’s bikinis will keep appearing in member feeds for weeks to come.